Mgr Marketing
Why us?:
Achieving personal and professional growth is one of our values at Sage Hospitality Group.
We believe that its not just about the work you doits about who you are.
We support our associates in finding the perfect balance between what they do and who they are.
By encouraging associates to take initiative and responsibility for their own advancement, we empower them to own their outcomesboth personally and professionally.
If you are someone who:
Wants to rise to the top, Follow their own path, Is hungry to learn and love their community, Does not sit around and wait, YOU JUST DO YOU BELONG HERE!!Job Overview:
The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs.
Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized.
The ideal candidate demonstrates enthusiasm and passion for all facets of marketing.
Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
Responsibilities:
Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing Conduct and track on-going email marketing campaigns for a variety of hotel business units Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals Assist designated hotels with communication (flyers, signs, eblasts, etc.
) work with property staff and agencies on design and creation of new materials Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies Use of content management systems (CMSs) to update hotel websites Administrative knowledge for social media sites, including Facebook, Twitter and YouTube Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Qualifications:
Education/Formal TrainingA four year college degree or equivalent education/experience.
ExperienceRequired to have a minimum of 2-4 years of experience in a marketing position.
Hospitality experience preferred.
Knowledge/Skills Strong interpersonal, verbal and written communication skills Excellent comprehension and literacy required to read managers letters, help prepare contracts and proposals Ability to negotiate effectively Excellent attention to detail and multi-tasking skills Professional appearance and manner Computer literacy, specifically MS Word for Windows Communication at all levels; multi-tasking; time management Physical DemandsThe physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment95% indoor office environment
Benefits:
Many of the benefits begin the first of the month following or coinciding with date of hire.
Benefits consist of the following:
- Two (2) medical plan options- Dental- Vision- Life Insurance- Accidental Death & Dismemberment (AD&D)- Short Term Disability (STD)- Long Term Disability (LTD)- Critical Illness- Vacation- Seven (7) Holidays- Adoption Assistance- Educational Assistance- Hotel Room and Restaurant Discounts- 401(k) with a company match (after 60 days) J-18808-Ljbffr Recommended Skills Administration Adobe Creative Suite Adobe Illustrator Adobe Photoshop Attention To Detail Brochure Design Estimated Salary: $20 to $28 per hour based on qualifications.
Achieving personal and professional growth is one of our values at Sage Hospitality Group.
We believe that its not just about the work you doits about who you are.
We support our associates in finding the perfect balance between what they do and who they are.
By encouraging associates to take initiative and responsibility for their own advancement, we empower them to own their outcomesboth personally and professionally.
If you are someone who:
Wants to rise to the top, Follow their own path, Is hungry to learn and love their community, Does not sit around and wait, YOU JUST DO YOU BELONG HERE!!Job Overview:
The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs.
Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized.
The ideal candidate demonstrates enthusiasm and passion for all facets of marketing.
Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
Responsibilities:
Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing Conduct and track on-going email marketing campaigns for a variety of hotel business units Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals Assist designated hotels with communication (flyers, signs, eblasts, etc.
) work with property staff and agencies on design and creation of new materials Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies Use of content management systems (CMSs) to update hotel websites Administrative knowledge for social media sites, including Facebook, Twitter and YouTube Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Qualifications:
Education/Formal TrainingA four year college degree or equivalent education/experience.
ExperienceRequired to have a minimum of 2-4 years of experience in a marketing position.
Hospitality experience preferred.
Knowledge/Skills Strong interpersonal, verbal and written communication skills Excellent comprehension and literacy required to read managers letters, help prepare contracts and proposals Ability to negotiate effectively Excellent attention to detail and multi-tasking skills Professional appearance and manner Computer literacy, specifically MS Word for Windows Communication at all levels; multi-tasking; time management Physical DemandsThe physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment95% indoor office environment
Benefits:
Many of the benefits begin the first of the month following or coinciding with date of hire.
Benefits consist of the following:
- Two (2) medical plan options- Dental- Vision- Life Insurance- Accidental Death & Dismemberment (AD&D)- Short Term Disability (STD)- Long Term Disability (LTD)- Critical Illness- Vacation- Seven (7) Holidays- Adoption Assistance- Educational Assistance- Hotel Room and Restaurant Discounts- 401(k) with a company match (after 60 days) J-18808-Ljbffr Recommended Skills Administration Adobe Creative Suite Adobe Illustrator Adobe Photoshop Attention To Detail Brochure Design Estimated Salary: $20 to $28 per hour based on qualifications.
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